Exeter Chiefs

[kk20gb30]

Seemed like a great idea for marketing in 1999.....

[JP14]

On the theme of rugby clubs getting their names, where does Leicester Tigers come from?

Its links to the Leicestershire Regiment which served in India...

[JP14]

I quite like the idea of keeping the name Chiefs, but reverting the brand to Exeter’s Celtic roots. This is the suit of issue the RFU to should be pushing to solve, not whether we should sing “Swing Low” or not.

Not only does their branding promote outdated, incorrect racial stereotypes, Exeter has no link to the indigenous peoples of America and the Tomahawk Chop (which even most fans agree should be removed) is just plain annoying.

[TigerBoy1880]

I think their name should be Exeter Chiefs.

[peeje]

Why not just remove the indigenous branding and retain the name Exeter Chiefs?

[teds]

After the way they arrive at rucks Exeter Divers

Similarly, how about the Exeter Seals, because its what they do at every breakdown.

[daktari]

Why not just remove the indigenous branding and retain the name Exeter Chiefs?

Yes, Its the branding that is the issue, not the name

[Mark62]

Why not just remove the indigenous branding and retain the name Exeter Chiefs?

Yes, Its the branding that is the issue, not the name

Absolutely, the issue for the more Politically correct out there, is the emblem, not the name.
Personally I don’t see how it matters, but if they want to keep the name just change the emblem to Chief Wiggum from The Simpsons.


https://en.wikipedia.org/wiki/File:Chief_Wiggum.png

[johnthegriff]

In true rugby style concentrate on the beer, Exeter Otters, should be good for a few quid in sponsorship. Personally i see nothing wrong with Chiefs or the branding but stop that blooming dirge they call the tomahawk chop.

[arickett]

if they cannot be chefs any more it should be cooks

[mol2]

Political correctness gone too far.

They are not using the term Chiefs in a racist or negative way.

However there is a case for asking what on earth the link is Exeter have with North American native tribes! In much the same way as Sale has to do with sharks.
I've never been a fan of teams adding a suffix to their name when there is no historic basis. Falcons, Sharks, Bears.... and I include Chiefs in this list.

Leicester have had the name Tigers for a very long time and has possible/probable links to the regiment of the same name.
Likewise Wasps were known as that from the beginning it isn't a trendy add on to the name.

[wellstiger]

Never mind the branding - would the Tomahawk Chop have to go?

[jgriffin]

Chief is used as a greeting, so is lover.
Just alter the pic to something the fans vote for, and ban the dirge. My sibs hate it, and they're North Standers. Given the profile of many fans these days a offshore island flag would do
And please give up using the Maoist/Daily Mail "PC gone mad" trope.

[sk 88]

On the theme of rugby clubs getting their names, where does Leicester Tigers come from?

Its links to the Leicestershire Regiment which served in India...

That is a coincidence that perhaps cemented its use. It started being used for us when we played in brown and yellow stripes.

[Dangerous4]

Exeter Exiles. Exeter Exe. Exeter Dumnones

Ah, Exeter Celts in that case.